How it works
The idea behind TodayInFootball is simple: read everything, then tell you only what matters. Here's how the page in front of you is actually put together each day — and the guardrails we use to keep it honest.
We read across the football press, every hour
Round the clock, we gather stories from trusted football sources — the BBC, the Guardian, the Athletic, Sky, ESPN and many others. Football moves fast, especially on a match day, so we check for new reporting every hour rather than once a day. That's far more reading than any one person could keep up with, which is exactly the point: we do it so you don't have to.
We use AI to do the reading — with guardrails
To read at that scale, we use AI to go through each story and write a short, plain summary. We're telling you that openly because we think you deserve to know. But reading at scale only helps if it stays trustworthy, so we've built in firm rules: every summary sticks to what the original reporting actually says, the original source is always linked so you can check it yourself, and the writing is kept calm and factual — no hype, no invented detail.
We rank by importance, not by clicks
Most football sites order stories by whatever earns the most clicks. We don't. Each story is judged on how much it genuinely matters — a major result, a big transfer, a serious injury — and the most important rises to the top. A loud, empty headline won't outrank real news here, because clicks aren't part of the equation.
We favour fresh news, and fade old news out
Importance isn't the whole story — timing matters too. A big result from an hour ago should sit above a smaller one from yesterday, so today's page leans towards what's fresh. As a story ages, it gradually slips down and eventually off the page, which keeps things current without you having to refresh constantly.
When several outlets agree, that means something
If one story is being reported by five trusted outlets and another by just one, the first is almost certainly the bigger deal. We group together the different reports of the same event, show you how many sources are covering it, and treat that breadth of coverage as a genuine signal of how much a story matters.
What we deliberately leave out
Just as important as what we include is what we don't. We filter out clickbait, manufactured outrage, thinly-sourced rumour, and gimmicks like quizzes and guessing games. The goal is a page you can trust at a glance — only the football that actually matters, and nothing engineered just to keep you scrolling.