UEFA rejects FIFA proposal to sell private stakes in the World Cup
UEFA has publicly opposed a reported FIFA proposal to sell stakes in the World Cup to private investors, calling it a line football's governing institutions should never cross. UEFA's position is that the World Cup is not FIFA's to sell — a direct challenge to FIFA's authority over the tournament's commercial future. A formal public rejection by UEFA of a FIFA commercial proposal signals a significant governance conflict between the sport's two most powerful bodies over who controls the World Cup's future.